5/10/2023 0 Comments Pinterest healthy recipes![]() "We're only beginning to understand it's potential and pitfalls. There's tremendous opportunities in social media to influence healthy behavior," he said. To change perceptions, public health experts need to make healthy food the treat, and not the other way around. There's definitely a role for healthcare organizations and fitness experts to provide healthier recipes that are big on flavor, as this appears to be an area where users find the recipes lacking. "If users are engaging with more unhealthy recipes, then perhaps influencers should offer options for lowering the fat in them, as part of those recipes. population using Pinterest, and recipe sharing being one of its most popular interest areas, the platform represents an unprecedented opportunity to reinforce healthy eating habits, Xue said, if Pinterest influencers posting recipes used some different strategies. Users were far less likely to comment on a recipe's difficulty level (less than 8 percent) or its health attributes (less than 3 percent).Comment mining on recipe posts revealed that users were more likely to comment on the way a recipe tasted.Popularity (reposting, liking) of a recipe increased as the number of poultry andseafood went up in a recipe.Engagement (commenting, sharing photos of finished dishes) increased as the amount of fat, sugar, total calories increased in a recipe.Stir in the almond milk and cream cheese. Make the cream sauce: To the same preheated pan, add the chicken broth and bring to a boil to deglaze the pan. ![]() ![]() And that could have significant implications for anyone attempting to increase healthy eating behaviors through social media campaigns. Sear the chicken: Preheat the oil in a pan over medium heat and cook the chicken until golden brown on both sides and cooked through. The disconnect between popularity and engagement is an important one, Xue noted, because users aren't taking the additional step from interest to action. They're commenting on and posting finished dish photos of the less healthy recipes." But when it comes to the recipes users are more interested in making food high in fat, sugar, and high calories. They are more likely to adhere to an elite social norm set by celebrities and influencers promoting healthier, low-calorie, clean eating. "Pinners are more likely to post recipes that are socially rewarded with likes and repins. "It's an interesting discrepancy between what pinners posted/liked and how users actually consumed the information," Xue said.
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